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Luxury Real estate and technology: boosting results together

Technology is helping to change the way property markets operate. For one, it’s helping to make it easier for buyers and sellers to communicate with each other. This has led to a more efficient property market, where deals are done more quickly and at better prices. Additionally, technology is also allowing for more detailed research and analysis of real estate property prospects. As a result, buyers are able to get a better understanding of what properties may be a good fit for them, and sellers are able to find the best deal on properties they want to sell.

How Technology is Helping to Shape the Property Industry

Technology is also playing an important role in shaping the property industry as a whole. For one, it’s giving developers more information about how people use their properties. This helps them to design properties that match the needs of their customers – whether that’s providing ample parking or offering great views. Additionally, technology is helping realtors become smarter about their customers and their needs. They can now connect with potential customers on a deeper level than ever before, which has helped increase customer satisfaction rates among realtors (and made them even more attractive options for investors).

How Technology is Affecting the Property Industry

Technology is having an impact on all aspects of the property industry – from development to marketing to sales and marketing: everything from buying and selling houses to developing new techniques for analyzing data. As the property industry continues to change, it’s important that everyone is aware of the potential impacts and implications of this technology. With that in mind, this article provides an overview of how technology is affecting the real estate industry – and what implications this has for everyone involved.

The Future of Property Markets

The luxury real estate market is growing rapidly, and it’s likely that the trend will continue in the years to come. As more people start to move into cities and towns, they want to buy or rent property. This has led to an increase in the number of properties available for sale, as well as an increasing number of buyers and sellers.

Real estate markets are becoming increasingly flexible, meaning that they can be changed easily according to current trends. This makes it easier for buyers and sellers to find a property they feel comfortable with, without having to worry about making too much fuss or overpaying for something that may not be right for them.

As the real estate market becomes more flexible, it’s also becoming more important for businesses and individuals to have a strong understanding of which markets are most important to them. This way, they can make better decisions by focusing their resources on those areas rather than wasting time trying to find properties that may not be worth their time or money.

221 Luxury Network: technology at its best

221 Luxury Network creates and provides technology that gives their agents a proven competitive edge for service and productivity.

Among the others, here is a list of tech services provided:

  • Diary management & appointment reminders
  • Send & receive unlimited number of video calls
  • Send unlimited secure messages & personalized emails
  • Access to a network of Finance Partners
  • Live traffic reporting on each property
  • Live Traffic reporting on each profile
  • Get instant property valuations
  • Import and manage unlimited number of contacts
  • Lead & deal pipeline management
  • Manage deposit and rent payments
  • Short-term property booking and management system
  • Digital Contract Signature
  • Address & Mobile Phone Number Verifications
  • KYC, AML, PEP & Income Verifications

Moreover, Luxury Network is the world’s first luxury marketplace that offers buyers the ability to pay with crypto while sellers get paid in cash.

221 transforms the tedious process of buying with crypto into an easy, simple process.

Tips for enjoying a safe and powerful investment

When investing in property, it’s important to stay safe. If you don’t have enough experience or if you don’t understand the security features of the securities you are purchasing, your investment could be at risk. To ensure your investment is safe and successful, use the following tips:

Stay up-to-date on current property news: stay informed about what new developments are happening in your area and how they might affect your investments. Use property information websites to find out about upcoming events and deals that could impact your holdings.

Use technology to streamline the process: use computer software or a phone app to help you create and manage your investments more efficiently. For example, using a real estate agent’s email list to receive updates on deals and properties before they go public, or checking online for property prices before making an investment.

Be realistic about potential returns: don’t expect to earn huge profits just by investing in property securities. Instead, focus on enjoying the thrill of the chase and getting as much return as possible while still protecting your investment.

Use Technology to Improve Your Property Investing Experience

Property markets are changing rapidly, and technology is helping to shape this. By staying up-to-date on latest property news, using technology to improve your investment experience, and staying safe when investing in property securities, you can maximize your results.

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Global luxury market to expand: Millennnials and Sustainability the new key trends

The luxury goods market is expected to grow at a CAGR of 5% between 2022 and 2027 (source: Statista Outlook). This growth is due to the changing preferences of customers in developed and developing countries.

The luxury goods market is classified into four main segments – domestic, international, professional and high-end.

Domestic luxury goods are expected to grow at a faster rate than international luxury goods due to the expanding global economy.

International luxury goods are projected to grow at a slower rate as compared to domestic luxury goods, as demand for domestically produced products increases in developing countries.

Professional and high-end luxury goods are expected to continue increasing in demand due to the ever-growing popularity of these types of items.

The importance of the new markets

This growth will be driven by the increasing demand for high-end products and services, as well as by the development of new markets such as China and Africa.

In terms of product categories, the luxury goods market is expected to grow in all major product segments, with a focus on premium consumables, such as watches, jewels, and cars. In addition, new formats are also expected to emerge in the luxury goods market, such as e-commerce platforms that allow customers to purchase luxury goods without leaving their homes.

New actors in the arena

Luxury market feature new actors, such as Millennials who are inheriting the fortunes of their fathers and will become international players.

As the world becomes increasingly competitive, it’s important to have products that are both unique and trending. That’s where luxury markets come in—they offer a wide variety of products with a strong personality, associated with values as well. So what does this mean for Luxury business? Well, if you have a product that caters to Millennials, you have an advantage over your competitors. And in today’s market, this advantage is even more pronounced because there are so many Millennials who are interested in luxury products. Millennials have assumed numerical importance: they constitute, in fact, a quarter of the world population, approximately 1.7 billion people. In America they reach 70 million, in Germany 14 million and there are more than 11 million in Italy. Another particularly significant study which, recalls the importance in terms of numbers, is the analysis of the penetration of different generations in the top ten countries with the highest GDP globally (Capeci, 2017). In European countries (Germany, France, UK and Italy) Millennials reach an average of 20% of the population, while in other countries, with the exception of Japan, the percentage is even higher, reaching 26% in India.

Sales and marketing trends in luxury

One of the main growth drivers is China, whose market share has doubled in just two years to reach 60 billion euros, or more than 20% of the global market.

While the American continent accounts for 31% of consumption, everything suggests that China will become the epicenter of the luxury market in the years to come. But the expansion of the customer base is not limited to Asia. Another significant change concerns the local geography; so far, luxury brand customers have concentrated in large conurbations, which tends to be less and less true, particularly due to the relocation of many people to smaller cities. Brands are adapting accordingly, opening pop-up stores, but also developing online sales.

This broadening of the consumer base, and particularly its younger nature, is naturally having an impact on luxury brands. Their offer must evolve and move towards products that can be used on more than one occasion, such as casual shoes, sportswear, holiday items, etc. What changes is also the motivation behind the purchase of luxury products. It is not about showing off one’s wealth, but rather about showing one’s personality and benefiting from the brand image. Consumers are much more demanding about the brands they choose and the values they represent. Luxury companies are now realizing they need to be more transparent. Even if their plans are not always mature, they are communicating their commitments and outlining their strategies for sustainability.

Luxury and Sustainability

In the luxury market, the “golden decade” of sustainability has already begun. The pandemic has only accelerated paths in this direction and the target audience of many brands, Generation Z – i.e. consumers who will be most influential in the future – reward brands that have a positive impact on the environment and society. On the contrary, it is evident that they are beginning to distance themselves from those who do not have a position on these issues.

This is what emerges from the report “LuxCo2030: A Vision of Sustainable Luxury”, published by Bain & Company in collaboration with Positive Luxury. The study tries to outline the characteristics that a LuxCo must possess in 2030. Identifying five pillars on which to focus corporate strategies: the redefinition of the purpose of the brand, the decoupling of growth from volumes, the traceability of the supply chain, the maximization of environmental commitments and social and the creation of economic value from sustainability.

Luxury real estate market

In 2021, world wealth increased by two figures. Data from Wealth-X shows that the richest population in the world, the one with a net worth of more than $ 5 million – the so-called ultra-rich – grew by 19.8% to a total of 3,612,730 people. The combined wealth of this segment of the population increased by 20.4% to over $ 75 trillion. Growth rates in the United States in 2021 confirm this trend, with a 24.8% increase in total wealth. 70% of these own two or more real estate properties.

In 2021, sales of luxury single-family homes increased by 14.5% while prices grew by 20.3% compared to 2020. Sales of luxury homes increased even more significantly, by 29.6% on an annual basis, and a 16.6% price increase. Massive wealth creation, combined with a transformation in lifestyles that should last for generations to come, has led to insatiable demand for larger homes, sold out catalogs, and skyrocketing prices.

Luxury real estate with 221 Luxury

221 Luxury  works with top-tier agencies and agents around the world, who have earned their status and reputation in the real estate industry.

Since its launch, some of the most prestigious international real estate brands have already joined, as well as some of the best performing top agents in the world.

Reality makes it easy, fast and affordable for real estate professionals to expand their contacts and build a powerful professional and collaborative network, which can increase sales while empowering them, with the ability to grow their local business and extend their their reach.

At the same time, it allows agents to expand their brand and reputation internationally through a global market platform integrated with tools that offer significant operational efficiencies. 221® therefore believes that a well-established network is able to increase profits, providing industry leaders and professionals with a fully integrated platform and a series of marketing and management tools, designed to promote cooperation, generate leads and increase The sales.

Premier agencies and top agents can extend their reach, enhance their brand and global recognition, while maintaining their autonomy. 221® provides real estate professionals, individuals and investors with a unique platform to buy, sell, rent and manage properties within a global market and a private network.

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Seafront luxury villa in Castiglioncello, Tuscany - Coldwell Banker Global Luxury Forte dei Marmi

Luxury seaside destinations: from Versilia to the French Riviera

There is no crisis or pandemic that hinder the housing market above a million euros. In fact, in this post-pandemic scenario the luxury real estate market has been marking a recovery confirming Italy as one of the most sought-after luxury destinations with buyers coming especially from the US and northern Europe. A trend that has been consolidating in the last quarter, with a figure that is almost triple compared to 2020.

The big city – tourist destination combo arouses great interest among buyers from UK, Mexico, US, Russia, Germany, Belgium, Netherlands and Sweden. Together with Rome, Milan, Florence, Venice and Naples, the most popular seaside locations are Porto Cervo, Porto Rotondo, Capri and Taormina. Nevertheless, the most sought-after are in Tuscany and Liguria.


Forte dei Marmi

At the top of the list of seaside resorts with the most expensive houses, we find the name of Forte dei Marmi, where Viale Italico in the prestigious “Roma Imperiale” occupies the fourth position in the ranking of the most expensive streets in Italy with an average of 2,880,000 euros.

Via Gabriele D’Annunzio, a few meters from the beach, also offers villas for those who demand exclusivity, comfort, privacy and security. The prestigious Villa “Orchidea”, with a surface of 570 square meters, is a true oasis of peace and tranquility. Immersed in a luxuriant garden of about 2,800 square meters, the property is equipped with a mosaic swimming pool embellished with hydromassage. The interiors are characterized by a majestic marble fireplace, bathrooms in precious onyx and design finishes. The master bedroom on the first floor offers a panoramic view of the Apuan Alps, while the basement area, accessible via the staircase or the elevator, features an aquarium, a modern design bar with wine cellars and a home theater.



Foreign investors from all over the world keep increasing in Liguria as well. They are mostly English, Swiss, French, Austrians and Germans, attracted by a pearl of rare beauty such as Portofino: made famous by the marina with its houses overlooking the sea and by the promontory of incomparable splendor.

Framed by the characteristic promontory of Portofino, this 17th century estate, originally built as a farm for the production of oils and wines, offers a very bright apartment on two living floors, decorated with typical finishes of the time. The property includes a cellar, a 4000 square meters olive grove and a series of sea views that make this property simply unique.



As for the French Riviera, the luxury real estate market remains predominant domestic market. In 2020, 1.3% of second homes were bought by people not resident in France: a figure that is decreasing if compared to 1.7% of 2010. This trend appears to continue in the same direction throughout 2022.

Price growth has been largely static on the entire Côte d’Azur in the last two years. The real estate market in this area turned out to be mainly domestic, due to the pandemic, Brexit and the war between Russia and Ukraine. In fact, most of the buyers are French and Monegasque looking for second larger homes with a contemporary design. In 2020, only 1.3% of second homes were bought by people not resident in France: a figure that is decreasing if compared to 1.7% of 2010 and appears to go in the same direction throughout 2022. This the trend is recorded not only in Saint-Tropez and its surrounding areas, but in Super Cannes and Cannes La Californie as well.

Just 5 minutes from La Croisette and the center of Cannes, this historic luxury property is a rare gem on the French Riviera, to say the least. The three-year renovation work has restored it to its former glory, while responding to the needs and expectations of a modern lifestyle: a discotheque, a cinema and a heated swimming pool are only some of the incredible amenities. Among the other hallmarks, we can find 52 Carrara marble columns creating an oval portico where a lush Wisteria intertwines. The whole, made even more special by the panoramic view of the adjacent Super Cannes hills and the sea below.


Other venues

However, it must be said that foreigners are not only fascinated by hills overlooking the sea, ancient towers and historic estates: Courmayeur, Cortina d’Ampezzo, Lake Como, Lake Garda and Lake Maggiore are confirmed as the most coveted destinations for celebs and HNWI.

In any case, those intending to buy a prestigious home in Italy generally search for the well-known “Italian taste” as a guarantee of fine quality, authenticity and a sense of style internationally praised.

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