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Monaco Yacht Show 2022: luxury facing the sea

Every year, at the end of September, the Hercule Port becomes the main venue of the spectacular boat show – Monaco Yacht Show (MYS).

From 28 September to 1 October 2022, the Monaco Yacht Show (MYS) will once again welcome the world of international yachting to the Principality, offering a complete immersion in the exciting universe of yachts.

This prestigious international exhibition is entirely dedicated to yachting and is intended for prestigious clients and professionals in the luxury yacht market. The event usually features more than 125 unique luxury yachts built by the largest shipyards in the world, as well as 580 major yacht companies. More than 35,000 guests from all over the world come to the Monaco Yacht Show every year. This is the chicest way for billionaires to celebrate the end of summer. The largest, most recent and most innovative yachts will be presented in this new edition.

Since 1991 the show has enjoyed the recognition and support of His Serene Highness Prince Albert II of Monaco.

The most brilliant yacht show in Hercule Port

Since 2017, the Monaco Yacht Show has been taking place throughout Port Hercule, allowing more space for visitors between the historic exhibition area (Darse Sud, Parvis Piscine and various docks) and the new marquee at Quai Albert Ier, where it was created a special “superyacht lifestyle” space. Exhibitors and visitors alike will enjoy Starboard’s modern exhibition hall as well as a restaurant overlooking the harbor. For comfortable travel in the port, guests can use electric cars or boats. Furthermore, thanks to the official MYS app, you can determine the shortest route to the selected stand or yacht.

The organizers are redeveloping the Dockside Area, the Sailing Yacht Area and the Yacht Design & Innovation Hub, established last year, to be even more in line with their theme, and will move the sailing boat exhibit to Quai l’Hirondelle inside Porto Ercole side. The rest of the thematic zones will remain in place, so visitors won’t have to re-learn the geography of the exhibition, as happened after the large-scale makeover in 2018.

The organizers of the Monaco Yacht Show have announced the list of large sailing boats participating in the exhibition in 2022. Visitors to the exhibition will be able to see sailing boats awarded with international prizes.

Port Hercule

Monaco Yacht Show 2022 Awards

VIP guests and representatives of the yachting community will be invited to the superyacht award ceremony at the Monaco Yacht Show together with exhibition partners, top players in the yachting sector and journalists. Renowned yacht journalists will choose the winners in the following categories:

  • MYS / Rina Award
  • MYS Interior design Award
  • MYS Award for exterior design
  • MYS Finest New Superyacht Award

More than 150 private and exclusive events

MYS annually hosts various press conferences, presentations, cocktail parties aboard yachts, as well as private events with the participation of the world elite, experts and representatives of the media.

The organizers remind you that the first day of the exhibition (28 September), like last year, will be closed to the public and only customers and guests invited by the participants will be able to access the exhibition.

221 Luxury for the world of superyachts

221 Luxury features an exceptional selection of Yachts for Sale on its platform.

All the main shipyards in the world are represented in the gallery of superyachts for sale on 221 Luxury Network. A unique opportunity to view, buy and sell superyachts all over the world, assisted by the impeccable professionalism of our team.

You will thus be able to find superyachts with a legendary and iconic history, new constructions, technological and more classic boats, super-fast yachts and others more suitable for cruising.

There are obviously motor boats and even sailing boats, for a truly total overview of the world of luxury boating. What are you waiting for?

154 ft Heesen 2012
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Luxury sport car market is evolving into direct-to-consumer: the 221 Luxury case

Influenced by their exposure to luxury-goods experiences in other retail environments, affluent consumers today seek special engagement and personalized experiences when shopping for luxury cars (McKinsey, Five trends shaping tomorrow’s luxury-car market, 2021).

Newer luxury Brands have identified customer experience as their main strategy to differentiate themselves against incumbents and have created a go-to-market approach that fully reflects the new customer groups: the new trend is evolving into direct-to-consumer strategy, where web platforms, such as 221 Luxury Network, play a crucial role.

Tips for Successfully Investing in the Luxury Car Industry

When it comes to investing in the luxury car industry, it’s important to have a long-term investment strategy in place. This means diversifying your investments so that you remain safe and protected should the market go against you. Additionally, stay up-to-date on financial news so that you can make informed decisions about what to invest in and when. Finally, be prepared for volatility by having a strong savings and spending plan in place.

Diversify Your Investments

It’s also important to diversify your holdings so that you don’t fall victim to any one company’s product or service. By doing this, you reduce your risk of losing money over time and gives you the ability to adapt and adjust your investment accordingly. Additionally, keep an eye out for new opportunities to invest in the luxury car industry.

Stay Up-to-Date on Financial News

If you want to stay up-to-date on financial news in the luxury car industry, it’s important to be well informed about current events and developments. By keeping track of key financial publications like Forbes or Barron’s (an influential business journal), you can learn about upcoming trends and how they might impact your investment portfolio. Additionally, online resources like Bloomberg Politics provide valuable coverage of both business and political events in the luxury car market that may interest you specifically).

221 Luxury Network: an ideal place to find sports luxury cars

221 Luxury Network features an exceptional selection of cars for sale. The entire history of world-class motoring is represented on the platform. Some very recent acquisitions are represented by an entire collection of very rare vintage Ferrari.

Starting from a Ferrari 330 P3 (1967), a car that won numerous races and earned its place in the history books after a memorable 1-2-3 at Daytona.

1967 Ferrari 330 P4 Exceptionnelle FR

Moving on to Ferrari 250 GTO (1962): Ferrari built between 1962 and 1964 thirty-six 250 GTOs with a 3-liter engine and three with a 4-liter engine. The 39 models are all different from each other because they were built by hand by the panel beaters of Maranello led by Sergio Scaglietti.

1962 Ferrari 250 GTO

In two years, the Ferrari 250 GTO reached first place in the Gran Turismo class 23 times and is considered by many to be the best Ferrari of all time for performance, dynamics and that timeless elegance given by the total absence of edges.

That is why it has become the car with the highest selling price in the world. The 250 GTO is such a special car that it is desired by all the richest collectors in the world. Among the owners it can boast names such as Nick Mason, Pink Floyd drummer, designer Ralph Lauren and former Microsoft president Jon Shirley.

We cannot fail to mention GTO MKA Red LHD (1962), 330 LMB (1963), SWB 250 (1960) or 857 S (1955).

1962 Ferrari 250 GTO MKA Red LHD
1920 × 1200
Ferrari SWB 250 Refaite Ferrari Competition

On the platform you will find also Alfa Romeo, Bugatti, Maserati, Aston Martin, Lamborghini, Porsche and much more…

221 Luxury Network is the ideal place to find (and sell) sports luxury cars.

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“Developing a luxury attitude” training course is coming

221 Luxury Network and Training Luxury are proud to propose the well-known “Developing a luxury attitude” training course.

“TRAINING LUXURY” is an international company with a group of specialists in leadership and luxury training, recruiting and coaching with a focus in luxury, fashion and consumer goods. “Training Luxury” aims at preparing people to excel in person-to-person business relationships and to improve team cooperation.

The program will be developed in 6 different online workshops, from September 29th to December 9th:


A very special program

Training Luxury has been present in the luxury business for 25 years, with more than 17.000 professionals trained in over 40 countries, featuring an unsurpassed portfolio working with companies like Dolce & Gabbana, Zegna, Valentino, Macallan, Canali, Monnalisa, etc…

The programs are practical and yet, they have a solid research background from Neuroscience to neuro-marketing, from participative management to innovation and entrepreneurship.

Topics and activities are designed to fit each situation and need. This allows people to practice real-life situations, in a safe and “protected” environment. That is why every single course is created custom made, with no static, “ready made” product.

Training Luxury facilitates the learning process by using inductive techniques, encouraging participants to discover their own solutions. Then, this is taken a step further where participants learn from each other by sharing their experiences.

Huge benefits for the participants

The course will focus on positive outcome, so that the participants can compare their improvement for themselves by top level specialized trainers.

What are the benefits for the participants?

  • Immediate applicability of the learning in the workplace
  • Measurable increase of sales turnover, people engagement and talent retention
  • Innovative content and background investigations with practical implementation in the training
  • Creation of total training “package” from the research, to the “tailor-made” program to follow, measurement and gap closing
  • Training to be delivered in most of the major languages

Exclusive contents

Let’s see the main contents of each module.

Discovering the luxury universe:

  • Discovering how luxury has evolved and what are the differences today with the traditional concepts of luxury. How luxury concept has changed for different generations and how luxury means different things to different countries.
  • Identify the benefits of luxury for different types of consumers. Not every consumer buys luxury for the same goal. Personalizing the service based on the client expected emotional or rational needs is one of the key goals of selling luxury.
  • Identify the key ingredients of luxury values and what can be defined as ‘pure luxury’

Understanding the luxury consumer:

  • Why people buy luxury products or service? Luxury products and services attract customers beyond the functional element. If the price is so high, why people buy them?
  • Identify the nature and drivers of luxury consumers. Not all the luxury customers are the same. They have different behaviours, drivers and objectives. They all move in the same areas, but with different goals. Therefore, it’s crucial to learn how to properly engaging them to have a productive interaction.

Elevating the luxury experience:

  • We often hear the word ‘experience’. However, what does it really mean to have a ‘luxury experience’. We’ll find out what are the key ingredients and the different dimensions to explore when defining a luxury experience.
  • Even if the selling process in luxury might sound similar to other sectors, the details that define the approach are extremely different. The emotional aspect of luxury has often a predominant role and we’ll explore how to make it tangible in real life situations. We’ll help the participants to identify the different steps in a client journey and what the expectations and mindset of who sells and who buys luxury could be completely different.

Closing the deal:

  • Generating positive and luxury experiences depends upon how able are we to stimulate the dream. Luxury is all about the emotional experience and evocative language and storytelling play a key role in seducing the customer and elevating the aesthetic element of the experience.
  • In this module we’ll turn features into benefits for the client underlining the value proposition.

Segmenting your luxury portfolio:

  • What is networking? Is networking all about serendipity or we can do something proactively to use it in a more strategic way?
  • The mindset of a powerful networker and the key elements of strategic networking

Emotional intelligence in luxury:

  • What is emotional intelligence and why is it so crucial to use it properly in the luxury environment to go above and beyond the customer’s expectations? The pillars of emotional intelligence and the role of empathy in professional interactions. Understand the importance of stepping into the customer’s environment perceiving the events from their point of view to generate a positive influence.
  • We’ll identify the benefits of effective communication to generate positive emotions and of your emotional appearance – the words you say and actions you take. Body Language, vocal tones, and personal habits can enhance or detract from your overall professional presence.

Increase your sales turnover, people engagement and talent retention in the luxury world: STEP TO THIS PAGE AND BOOK YOUR COURSE, place are limited!

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Professionals can join the fastest growing Network in the world. 221 partners with the very best agents, brokers, dealers and brands worldwide. Become part of the 221 Network and acquire new affluent clients and accelerate your sales.


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